Quando o uísque da Dewar’s e a poesia de Bukowski se encontram…


“Live true. There is no other way. And there never was” é o que diz o último filme publicitário da Dewar’s. A marca escocesa de uísque recorre ao poema “So You Want To Be A Writer” de Charles Bukowski para narrar um mote de vida focado na autenticidade.

A marca escocesa de uísque Dewara’s pegou no poema “So You Want To Be a Writer?” do americano Charles Bukowski (1920-1994) e construiu, com a agência espanhola &Rosas, um extraordinário filme inspirado na história e herança da marca. “Live True. There is no other way. And there never was” é a mensagem deixada pela Dewar’s em quase 2 minutos. O filme “Live True” integra uma campanha global da Dewar’s, com o mesmo nome, focada nas vidas e nos sonhos das pessoas reais que vivem de acordo com as convicções e os princípios próprios, que escolhem os caminhos que as leva àquilo de que gostam e àquilo para o qual foram feitas. Pessoas reais que não seguem o que todos lhes dizem para fazer, que valorização a autenticidade acima de tudo o resto.

Todo o copy é uma adaptação do poema “So You Want To Be a Writer?”  de Charles Bukowski (1920-1994), o qual apresentamos de seguida.

If it doesn’t come bursting out of you
in spite of everything,
don’t do it.
Unless it comes unasked out of your
heart and your mind and your mouth
and your gut,
don’t do it.
If you’re doing it for money
or fame,
don’t do it.
If you’re doing it because you want
women in your bed,
don’t do it.
If you have to sit there
and rewrite it again and again,
don’t do it.
If it’s hard work just thinking about doing it,
don’t do it.
If you’re trying to write like somebody
else, forget about it.

If you have to wait for it to roar out of
you,
Then wait patiently.
If it never does roar out of you,
do something else.

If you first have to read it to your wife
or your girlfriend or your boyfriend
or your parents or to anybody at all,
you’re not ready.

Don’t be dull and boring and
pretentious, don’t be consumed with self-
love.
Don’t do it.
Unless it comes out of
your soul like a rocket,
don’t do it.
Unless the sun inside you is burning your gut,
don’t do it.

When it is truly time,
and if you have been chosen,
it will do it by
itself and it will keep on doing it
until you die or it dies in you.

There is no other way.

And there never was.